This is an interesting model for a coach. Clients will often come for support in achieving goals which are externally motivated: What by boss wants; What my friends think; What [...] thinks I should do; What media says is success. This is simply (and somewhat superficially) addressed using the GROW model and some SMART goals. However what is more important is the internal dialogue, the personal thoughts and feelings (possibly inner turmoil or conflict). This requires more patience and deeper listening but the results will exist within the client and have more efficacy, conviction and commitment than a 3 step plan (to loose weight, win big, find your true self, nail that project etc.)
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